Is Local Market Audience Analyst related to Lifestyle Market Analyst? Yes. LMAA is the online version of Lifestyle Market Analyst, but LMAA offers more. The lifestyle categories are more detailed than what was in the Lifestyle Market Analyst.
Does the Library still have Lifestyle Market Analyst? We have the 2008 edition which is the last edition printed. It will no longer be issued in print.
Is Local Market Audience Analyst similar to Mediamark Reporter? Consider LMAA a middle step between the Lifestyle Market Analyst and Mediamark. Mediamark focuses on media habits based onproduct usage or lifestyle. LMAA focuses on geography and lifestyle.
Where does the data come from? The lifestyle information comes from Simmons (as in Simmons Choices 3), the demographic infromation and PRIZM segmentations come from Neilsen Claritas.
How do I use it? This guide will lay out some of the basics. It isn't nearly as scary are it looks.
Do we have access to the other sources on the intro pages of LMAA? No, we don't.
Local Market Analyst is only compatable with Internet Explorer 9 but it can used in Chrome and Firefox by adding extensions to both browsers. Instructions on how to do that can be found here.
Local Market Audience Analyst (LMAA) is a database that allows you to look at the general demographic and market/lifestyle charactersitics make-up of a Demographic Market Area (DMA) or county. LMAA is broken into for segments: Market Profile Reports, Lifestyle Analyst Reports, Demographic Reports, and PRIZM Reports.
Market Profile Reports
The Market Profile Reports provides the general demographic make-up of a DMA or county and what the lifestyle interests are of that county
Lifestyle Analyst Reports
The Lifestyle Analyst Reports allow you to look at the market characteristics of a specific lifestyle or psychographics.
The Demographic Reports provide a comprehensive overview of every DMA in the United States.
The PRIZM Reports provide an overview of demographics and lifestyles based on segments of the population grouped together common characteristics. These segremnts or grops are called PRIZM Target groups. Definitions of the Target groups can be found here.
There a few hoops to jump through to get to LMAA.
If you are accessing LMAA by using the Firefox add-on of Chrome tab, you would click the respective tabs after you get to the site picutred above.