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MKTG 483: Advertising & Promotion: An Integrated Marketing Communications Approach: Company & Industry Research

Finding Company Reports in Business Source Complete

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How to find company reports in Business Source Complete. Will open in new window.

Company Research

Company Research Tips:

  • Publicly-traded companies will be easier to research than private companies.
  • You will use a mix of library resources (Mergent, Business Source Complete) and online resources.
  • Some companies are easier to research than others. Companies and brands are merged and absorbed regularly, and this can make finding even recent information difficult.
  • Just because you want a certain piece of information doesn't mean it is available.
  • Sometimes you will have to make an educated guess.
  • Always check the company's website for information, especially the 10Ks and proxy statements.
  • Wall Street Journal has a great page on How to Read a Proxy Statement.


Remember: Don't hesitate to ask for help if you need it!

Industry Research

Market Share

How to Locate U.S. Industry Reports

Locating industry reports in Business Source Complete and IBISWorld. 

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Business Source Complete IBISWorld