MKTG 382: Buying Behavior and Analysis: Secondary Marketing Research

Research resources for MKTG 382, Winter 2018

Beverages: alcoholic and non-alcoholic

For this assignment you will need to the consumption of a carbonated tonic drink. Beverage industries are often broken into alcoholic and non-alcoholic sectors. With a drink like this, you need to think about how it will be used, who will use it, and where it will be used. This is something that can be used as a mixer for both alcoholic drinks and cocktails as well as non-alcoholic cocktails--or "mocktails," it can also be consumed on it's own. 

Use the sources below to find secondary sources related to the multiple industries, current trends, and consumer behavior related to the these products.  

Using Business Source Complete and IBISWorld


Current Trends and Background

Local Business and Local Market


Consumer Behavior

Technology Use

Using Business Source Complete and IBISWorld