MKTG 382: Buying Behavior and Analysis: Secondary Marketing Research
Career Centers and Employment Agencies
For this assignment, you will be working with the WWU Career Services. WWU's Career Services is a form of educational or student support. It is often considered similar to counseling or advising aimed at enrolled students. There isn't a traditional competitor for a university career services office, but you can find information on other career counseling, job placement, and employment agencies.
Public-sector (non-educational) career services tend to be offices aimed towards those who are unemployed or need more career development (e.g., rehabilitative or vocational training). Employment agencies are usually for-profit and can include job recruitment and placement services. They can often focus on specific types of careers or industries.
Use Business Source Complete and ERIC to find articles related to career centers in the university of higher education setting. You can search both databases at the same time. Using terms like "career services" or "career centers" will find information related to services for college students. Doing a search for "Employment agencies" will find results related to for-profit employment agencies.
Use IBISWorld to find industry reports related to employment agencies (for-profit) and Job Training and Career Counseling (rehabilitative). You can also find industry reports on higher education but not on university career centers.
Who is attending Western?
You may also want to look at who is attending Western to get an idea of who might be using Career Services. The WWU Fact Book has data on enrollment, retention, degrees awarded, and more.