Using Business Source Complete
NAICS & SIC Tutorial
IBISWorld Tutorial
Current Trends and Background
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Business Source Complete [EBSCO]Use Business Source Complete together with SPORTDiscus to find articles related to outdoor recreation, the industry, consumer behavior, and market segmentation--among other things. Articles in Business Source Complete will have a more business and consumer viewpoint.
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IBISWorldA database of industry market reports for more than 700 U.S. industries, organized by the North American Industry Classification System (NAICS). Reports cover several categories: key statistics, market segmentation, market characterization, industry conditions, key factors, key competitors, industry performance, and outlook.
Technology Use
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Pew Internet & TechnologyIn-depth, researched reports on how technology is used. Includes tech and lifestyle to the type tech usage.
Competitors
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Mergent OnlineA financial database covering public and select private US and international companies, both active and inactive. Includes general company info in addition to SEC filings, reports, insider trading details, current and historical financial info going back 15 years, and more.
Tip:This database is useful for locating competitors by industry and creating custom company reports. Info can be downloaded into Excel and other formats. -
Dossier [LexisNexis]A guide to corporate families in the U.S. and worldwide. Covers public and private firms, manufacturers of specific products, services, executives, net worth, sales data, and recent mergers.
Tip:Search for specific brands or companies to see who owns them. Click Subscriber Tools > Company Search > Advanced Search, then select "Product Name" from the dropdown.
Consumer Behavior
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Simmons Insights [MRI-Simmons]A database that reports on American consumer purchasing habits, viewing habits, demographics, and psychographics. Their information is based on in-person and mail-in surveys of more than 26,000 households.
Local Business and Local Market
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Census DataCensus Data provides demographic information on towns, cities, and counties. Information based on projections between each Census.
Librarian Subject Team
Social Sciences & Programs Team
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Social Science & Professional Programs Team Librarians:
Sylvia Tag
Elizabeth Stephan
Emily Spracklin
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Subjects: Accounting, Anthropology, Business, Canadian Studies, Communication Sciences & Disorders, Decision Sciences, Economics, Education, FIGs, Finance, Health, Health and Human Development, Human Services, International Business, Linguistics, Management, Management Information Systems, Marketing, Medicine, Nursing, Outreach & Continuing Education, Political Science, Recreation, Rehabilitation Counseling, Sociology, Tax