MKTG 382: Consumer Behavior: In Depth Research Report: Secondary Marketing Research
Using Business Source Complete
NAICS & SIC Tutorial
IBISWorld Tutorial
Non-Profit Research
For this assignment you will need to research non-profit marketing/fundraising, specifically related to educational support services, like Futures NW.
Where to Start
Use a combination of Business Source Complete to get a better understanding of issues related to non-profits, including issues related to donor relations and why people donate. Use ERIC (an educational database) and PyscInfo (a psychology database) to find information related to challenges facing first-generation students and applying and succeeding in higher education, including issues related to attitudes, socio-economic, and systemic issues. Keep in mind, when searching for anything related to human behavior, PsycInfo will often have articles that will go in-depth into human behavior and what drives it--so consider it when searching for info on donor and consumer behavior.
IBISWorld has industry reports related to educational services, like Educational Support in the US and Educational Consultants. IBISWorld also has industry reports related to non-profit organizations. Neither of these industries fit exactly what you are looking for, but they can be considered "industry-adjacent." They can provide information that can be applied to a non-profit like Futures NW. Also search for reports related to higher education, like Colleges & Universities. There will be information in the report that can be related back to challenges faced by incoming students and their families.
First-Year and First-Generation Students
Use the resources below to find more information about first-year students:
-
Center for First-generation Student SuccessSponsored by NASPA (Student Affairs Administrators in Higher
Education) and The Suder Foundation, this is a source for evidence-based practices, professional development, and research for the higher education community to advance the success of first-generation students. This website provides context for the current state of first-generation student success. -
National Resource Center for The First-Year Experience and Students in Transition (NRC for FYE)The NCR for FYE is a nationally-recognized organization and clearinghouse for information on first-year students, including first-generation students.
-
Journal of the first-year experience & students in transitionThe journal published by the NCR for FYE
-
WWU FactbookUse the WWU Factbook to find information related to Western Students, including how many students are identified as first generation.
Current Trends and Background
-
Business Source Complete [EBSCO]Use Business Source Complete together with SPORTDiscus to find articles related to outdoor recreation, the industry, consumer behavior, and market segmentation--among other things. Articles in Business Source Complete will have a more business and consumer viewpoint.
-
IBISWorldA database of industry market reports for more than 700 U.S. industries, organized by the North American Industry Classification System (NAICS). Reports cover several categories: key statistics, market segmentation, market characterization, industry conditions, key factors, key competitors, industry performance, and outlook.
Technology Use
-
Pew Internet & TechnologyIn-depth, researched reports on how technology is used. Includes tech and lifestyle to the type tech usage.
Consumer Behavior
-
Simmons Insights [MRI-Simmons]A database that reports on American consumer purchasing habits, viewing habits, demographics, and psychographics. Their information is based on in-person and mail-in surveys of more than 26,000 households.
Librarian Subject Team
Email | Web Form
Social Science & Professional Programs Team Librarians:
Sylvia Tag
Elizabeth Stephan
Emily Spracklin
Team Website: