For your assignment you need to do research on a local business, Furhaven.
Furhaven sells direct to consumer as well as working through other vendors, like Amazon, Chewy, etc. For this assignment, focus on Furhaven's direct-to-consumer business. When looking at competitors, you will have to decide if you are going to concentrate on other pet accessory manufacturers or other retail outlets, like online retailers like Chewy and PetSmart.
Furhaven is a private company, but you can find private company data, including some info on Furhaven in Mergent Online, Mergent Analytics, and Dossier.
Articles and Databases
Use databases like Business Source Complete, and Academic Search Complete.
IBISWorld has industry reports on thousands of industries, including Pet Stores in the US and Online Pet food & Pet Supply Sales. You can also search by (major) company names, like PetSmart Amazon, etc.
Tip: Mergent provides info on larger private US and international companies, both active and inactive, including general company info in addition to SEC filings, reports, insider trading details, current and historical financial info going back 15 years, and more. This database is useful for locating competitors by industry and creating custom company reports. Info can be downloaded into Excel and other formats.
Tip: Use Dossier to find information on local small businesses.
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