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MKTG 382: Consumer Behavior: In Depth Research Report

Research resources for MKTG 382

MKTG 382 Client for Spring 2024

The Spring 2024 client for MKTG 382 is Kids in Motion Therapy Clinic. They "provide physical, occupational and speech therapy for the children of Whatcom County and surrounding areas who have neurodevelopmental disorders." Kids in Motion falls is part of the Physical, Occupational, and Speech Therapists and Audiologist industry (NAICS 621340). 

Industry Reports and Conditions (IBISWorld)

IBISWorld has several industry reports related to industries related to physical, occupational, and speech therapy, separating them into specialized reports. 

Clinic Operations and Marketing

Physical/Occupational/Speech Therapy and Children 

  • Speech Therapy and Children. Search in for articles in ComDisDome, a database related to communicative disorders. This will be more clinical and medical, but may provide useful info.  
  • Physical and Occupational Therapy and Children. Search for articles in SportDiscus, a database for kinesiology, including physical and occupational therapy. This will be more clinical and medical, but may provide useful info.  

Current Trends and Background

Consumer Behavior

Technology Use

Citation Tools

Searching Multiple EBSCO Databases

Local Business and Local Market