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Social Sciences & Programs Team Librarians:
Sylvia Tag
Elizabeth Stephan
Emily Spracklin
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The client for spring 2025 is Holiday Inn, specifically the Holiday Inn at the Bellingham Airport. Holiday Inn is a subsidiary of Intercontinental Hotels Group (IHG), a British-based company, traded on the US stock exchange. Their investor information is listed on their website.
Holiday Inn is part of the Hotels (without casinos) and Motels industry, and the NAICS is 721110, but when considering competitors and other industries impacting hotels, you need to look at similar companies like AirBNB and VRBO. When looking at classifications like NAICS, they are all part of the larger Traveller Accommodation industry.
Articles and Other information
Business Source Complete (BSC): BSC is a business database of journal and magazine articles, company, country, and industry reports. You can find general information about hotels and the hotel industry by searching for "hotels" OR "hotel" OR "hotel industry" OR "hospitality." Try searching for Hotels and another concept can be productive.
Example searches:
Competitors:
Company reports:
Industry Reports
IBISWorld: An industry report for US Hotels and Motels is available in IBISWorld. This includes products, markets, competitors (including market share), and ratios and statistics. This includes links to Company Benchmark Reports for IHG and it's competitors. These reports will be national, not local.
American Hotel & Lodging Association: The AHLA provides several reports, including the State of the Industry and Economic Impact for hotels in the US.