MKTG 382: Consumer Behavior: In Depth Research Report

The Spring 2024 client for MKTG 382 is Kids in Motion Therapy Clinic. They "provide physical, occupational and speech therapy for the children of Whatcom County and surrounding areas who have neurodevelopmental disorders." Kids in Motion falls is part of the Physical, Occupational, and Speech Therapists and Audiologist industry (NAICS 621340). 

Industry Reports and Conditions (IBISWorld)

IBISWorld has several industry reports related to industries related to physical, occupational, and speech therapy, separating them into specialized reports. 

• Physical Therapists in the US
• Speech Pathology in the US
• Occupational Therapists in the US

Clinic Operations and Marketing

• Non-profits and Fundraising. Search in Business Source Complete for articles related to fundraising and non-profits. 
• Non-Profit Marketing. Search in Business Source Complete for articles related to marketing and non-profit organizations. 
• Physical Therapy, Occupational Therapy, and Speech therapy and marketing. Search in Business Source Complete for articles related to marketing and marketing strategy for clinics. Does include some more clinical articles. Also consider searching for healthcare clinics and marketing. 

Physical/Occupational/Speech Therapy and Children 

• Speech Therapy and Children. Search in for articles in ComDisDome, a database related to communicative disorders. This will be more clinical and medical, but may provide useful info.  
• Physical and Occupational Therapy and Children. Search for articles in SportDiscus, a database for kinesiology, including physical and occupational therapy. This will be more clinical and medical, but may provide useful info.  

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