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- MKTG 382: Buying Behavior and Analysis
- Secondary Marketing Research
MKTG 382: Buying Behavior and Analysis: Secondary Marketing Research
Using Business Source Complete
NAICS & SIC Tutorial
IBISWorld Tutorial
Trending Topics and Consumer Psychology
For your MKTG 382 class you need to explore either a Trending Topic Area or a Consumer Psychology Area. Use resources like the Wall Street Journal, the NY Times, or other news sources through US Newstream for current trends in business or consumer behavior. These are all sources you can access online through Western Libraries.
Use Business Source Complete to find articles about consumer psychology, nostalgia advertising, localism, online retail trends, etc. PsycInfo and PsycArticles will have articles related to behavior and choices people make and is also a good source for articles related to what makes people tick. This short video below, shows how to search Business Source Complete, PsycInfo, and PsychArticles at the same time using the search "consumer psychology AND nostalgia."
Current Trends and Background
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Business Source Complete [EBSCO]Use Business Source Complete together with SPORTDiscus to find articles related to outdoor recreation, the industry, consumer behavior, and market segmentation--among other things. Articles in Business Source Complete will have a more business and consumer viewpoint.
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IBISWorldA database of industry market reports for more than 700 U.S. industries, organized by the North American Industry Classification System (NAICS). Reports cover several categories: key statistics, market segmentation, market characterization, industry conditions, key factors, key competitors, industry performance, and outlook.
Technology Use
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Pew Internet & TechnologyIn-depth, researched reports on how technology is used. Includes tech and lifestyle to the type tech usage.
Consumer Behavior
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University Reporter [GfK Mediamark Research & Intelligence]A database that reports on American consumer purchasing habits, viewing habits, demographics, and psychographics. Their information is based on in-person and mail-in surveys of more than 26,000 households.
Tip:Requires Login. See University Reporter page for details on how to set up an account.
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