Business & Economics Research Guide: Marketing Strategy
Marketing: Company & Industry Resources
Business Source Complete, Mergent Online, and IBISWorld will provide a general view of a company and it's competitive landscape.
Marketing: Consumer Behavior
These are resources for researching marketing and consumer behavior. These resources can be used to find out information about who is using a product, who might be using a product, possible demand, and use of a product by a certain group or a specific geography. This information can be used to help determine whether there is a need for a product or small business in a certain area.