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Business & Economics Research Guide: Marketing Strategy

General resources and research tips for business research.

Locating US Industry Reports

Short (less than 3 min) videos; will open in a new screen. 

Business Source Complete

Business Source Complete



Marketing: Company & Industry Resources

Company and industry information are needed when doing any marketing research. For more in-depth information on researching a company and industry, see the Company and Industry pages for more help.

Business Source Complete, Mergent Online, and IBISWorld will provide a general view of a company and it's competitive landscape. 

Marketing: Consumer Behavior

These are resources for researching marketing and consumer behavior. These resources can be used to find out information about who is using a product, who might be using a product, possible demand, and use of a product by a certain group or a specific geography. This information can be used to help determine whether there is a need for a product or small business in a certain area.