Marketing Research: Articles & Reports
- IBISWorldBISWorld covers more than 700 industries. Each report covers multiple aspects of an inudstry, but sections most helpful for marketing would be market segmentation and market characterization.
- Business Source Complete [EBSCO]Use BSC to find articles from trade journals relating to the marketing strategy of a company or a specific brand. If you were looking for marketing information about Barbie, search for marketing information about both Barbie the brand and Mattel the company:
- Mattel and marketing
- Mattel and Barbie and marketing
- Mattel and distribution
- Mattel and target market
- Mattel and marketing
Consumer behavioir
- Simmons Insights [MRI-Simmons]A database that reports on American consumer purchasing habits, viewing habits, demographics, and psychographics. Their information is based on in-person and mail-in surveys of more than 26,000 households.
- Pew Internet & American Life Project Provides in-depth reports on the American use of technology from internet usage to texting. Their reports are all searchable and all free of charge
- Pew Research CenterPew is a non-partisan research center that provides information on issues, trends, and attitudes of America. The reports are in-depth, searchable, and free. They cover topics like: religion, social & demographics trends, technology use, journalism and more.
Marketing: Databases and Search Strategies
- IBISWorldA database of industry market reports for more than 700 U.S. industries, organized by the North American Industry Classification System (NAICS). Reports cover several categories: key statistics, market segmentation, market characterization, industry conditions, key factors, key competitors, industry performance, and outlook.
Marketing Research: Articles & Reports
- IBISWorldBISWorld covers more than 700 industries. Each report covers multiple aspects of an inudstry, but sections most helpful for marketing would be market segmentation and market characterization.
- Business Source Complete [EBSCO]Use BSC to find articles from trade journals relating to the marketing strategy of a company or a specific brand. If you were looking for marketing information about Barbie, search for marketing information about both Barbie the brand and Mattel the company:
- Mattel and marketing
- Mattel and Barbie and marketing
- Mattel and distribution
- Mattel and target market
- Mattel and marketing
Subject Guide
Social Sciences & Programs Team
Contact:
Website
Email
Social Sciences & Programs Team Librarians:
Sylvia Tag
Elizabeth Stephan
Emily Spracklin
Team Website:
Subjects: Accounting, Anthropology, Business, Canadian Studies, Communication Sciences & Disorders, Decision Sciences, Economics, Education, FIGs, Finance, Health, Health and Human Development, Human Services, International Business, Linguistics, Management, Management Information Systems, Marketing, Medicine, Nursing, Outreach & Continuing Education, Political Science, Recreation, Rehabilitation Counseling, Sociology, Tax
Citation Guides, Writing & Tech Help
- APA 7th Edition Citation for Business Sources Alphabetized list of citations for business resources in APA style (7th edition).