This video (23:00) outlines how to build two crosstabs in Simmons. The first search is looking at how much is buying a product. The second crosstabe looks at who is spending the most and looks at what brands they are buying.
- To create a Crosstab, click "Crosstab" under Analyze. This creates a space where you can build multiple Crosstabs. Be sure to name your file before closing.
- Click on Composer to build the Crosstab. Reading the results will be the same.
- You can create multiple Crosstabs under one name, similar to creating multiple spreasheets in an Excel file. If you are looking for the media habits of adults who buy Nikes, you can create one crosstab, name it Nike media Habits, and use it to compose multiple crosstabs looking at different aspects of Nike customers.
