A database that reports on American consumer purchasing habits, viewing habits, demographics, and psychographics. Their information is based on in-person and mail-in surveys of more than 26,000 households.
MRI Simmons Videos
The Simmons interface has changed to Simmons 2.0. The video demonstrates Simmons 1.0. Some differences:
To create a Crosstab, click "Crosstab" under Analyze. This creates a space where you can build multiple Crosstabs. Be sure to name your file before closing.
Click on Composer to build the Crosstab. Reading the results will be the same.
You can create multiple Crosstabs under one name, similar to creating multiple spreasheets in an Excel file. If you are looking for the media habits of adults who buy Nikes, you can create one crosstab, name it Nike media Habits, and use it to compose multiple crosstabs looking at different aspects of Nike customers.