MRI-Simmons Insight
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Insights [MRI-Simmons]A database that reports on American consumer purchasing habits, viewing habits, demographics, and psychographics. Their information is based on in-person and mail-in surveys of more than 26,000 households.
MRI Simmons Videos
The video above is in three parts
- Part 1: Intro
- Part 2: Learn how to navigate MRI-Simmons' interface and build your first cross tab (Beginning User)
- Part 3: Learn how to read the results from your cross tab (Beginning User)
- Part 4: Creating a More Complex Search (Advanced User)
- Part 5: Importing Existing Crosstab/Editing Crosstab (Advanced User)
Librarian Subject Team
Social Sciences & Programs Team
Contact:
Website
Email | Web Form
Social Science & Professional Programs Team Librarians:
Sylvia Tag
Elizabeth Stephan
Emily Spracklin
Team Website:
Subjects: Accounting, Anthropology, Business, Canadian Studies, Communication Sciences & Disorders, Decision Sciences, Economics, Education, FIGs, Finance, Health, Health and Human Development, Human Services, International Business, Linguistics, Management, Management Information Systems, Marketing, Medicine, Nursing, Outreach & Continuing Education, Political Science, Recreation, Rehabilitation Counseling, Sociology, Tax