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JOUR 330: Principles of PR

Industry Research: Where to Start

Industry research, like company research, includes looking at different aspects of an industry: major companies, market trends, market share, ratios, finances. We have several resources that will help you get an overview, but you will need to use multiple sources to get a full view of an industry.

Many of the resources used for company research are used for industry research. Industry and company research go hand in hand--you can rarely do one without the other.

How to Locate U.S. Industry Reports

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