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- MKTG 486: International Marketing
- Industry, Company & Marketing Information
MKTG 486: International Marketing: Industry, Company & Marketing Information
Marketing and Advertising Journals
International Marketing Publications
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International Journal PublicationsPublications relating to international marketing. Includes journals, marketing reports and statistics for specific regions and countries, and more.
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Marketing & SalesPrint and online journals relating to all aspects of marketing and sales.
Finding Int'l Industry Reports in Business Source Complete
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Finding Company Reports in Business Source Complete
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International Industry Information
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Business Source Complete [EBSCO]Search for articles and reports for industries by countries. Refer to videos to the left for more guidance.
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Country Commercial Guides (Export.gov)Country Commercial Guides from Export.gov. Excellent sources on current information relating to a country. Covers issues related to regional politics, economy, regulations, and more.
Marketing & Consumer Information
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European Marketing Data and Statistics 2013 by Call Number: Reference HA 1107 .E87 2012ISBN: 9781842645871Publication Date: 2012-11-19European Marketing Data and Statistics 2013 is Euromonitor's best-selling title. Now in its 48th edition the book presents comparable demographic, economic and marketing statistics for 44 European countries. In Print -
African Marketing Data and Statistics 2009/2010 by Call Number: Reference HF5415.12.A35 A37ISBN: 1842644963Publication Date: 2009-06-17African Marketing Data Statistics 2007/2008 is a brand new title allowing you to compile detailed demographic and economic profiles for 52 countries. In Print. -
Consumer Western Europe 2009/2010 by Call Number: Reference HD7022 .C68ISBN: 1842644998Publication Date: 2009-07-13With comparisons of market size data for over 330 consumer products, across 17 European countries and over a six year time period (2003-2008), Consumer Western Europe 2009/2010 is useful for anyone doing strategic marketing planning in Europe. In Print. -
Consumer International 2009/2010 by Call Number: Reference HC79.C6 C636ISBN: 1842645005Publication Date: 2009-07-13Consumer International is a valuable reference tool for gaining an overview of 27 non-European consumer markets. It provides volume and value market size data for hundreds of consumer products. In Print
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Social Sciences & Programs Team
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