MKTG 483: Advertising & Promotion: An Integrated Marketing Communications Approach: Marketing & Consumer Behavior
Consumer Behavior
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Simmons Insights [MRI-Simmons]A database that reports on American consumer purchasing habits, viewing habits, demographics, and psychographics. Their information is based on in-person and mail-in surveys of more than 26,000 households.
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Pew Research CenterPew is a non-partisan research center that provides information on issues, trends, and attitudes of America. The reports are in-depth, searchable, and free. They cover topics like: religion, social & demographics trends, technology use, journalism and more.
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PsycINFO [EBSCO]PsychInfo is a psychology database, but you can find articles relating to consumer and organizational behavior. Includes abstracts of psychology and psychology-related articles and studies.
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Explore Census DataThe U.S. Census Bureau's main webpage for information from the 2000 Census and related data.
Marketing Research: Articles & Reports
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IBISWorldBISWorld covers more than 700 industries. Each report covers multiple aspects of an inudstry, but sections most helpful for marketing would be market segmentation and market characterization.
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Business Source Complete [EBSCO]Use BSC to find articles from trade journals relating to the marketing strategy of a company or a specific brand. If you were looking for marketing information about Barbie, search for marketing information about both Barbie the brand and Mattel the company:
- Mattel and marketing
- Mattel and Barbie and marketing
- Mattel and distribution
- Mattel and target market
- Mattel and marketing
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