Library Guides: MKTG 483: Advertising & Promotion: An Integrated Marketing Communications Approach: Marketing & Consumer Behavior

Consumer Behavior

Simmons Catalyst [MRI-Simmons] A database that reports on American consumer purchasing habits, viewing habits, demographics, and psychographics. Their information is based on in-person and mail-in surveys of more than 26,000 households.

Pew Research Center
Pew is a non-partisan research center that provides information on issues, trends, and attitudes of America. The reports are in-depth, searchable, and free. They cover topics like: religion, social & demographics trends, technology use, journalism and more.
Pew Internet & American Life Project Provides in-depth reports on the American use of technology from internet usage to texting. Their reports are all searchable and all free of charge

PsycINFO [EBSCO]
PsychInfo is a psychology database, but you can find articles relating to consumer and organizational behavior. Includes abstracts of psychology and psychology-related articles and studies.

Consumer Expenditure Survey Provides information on the buying habits of American consumers--including expenditures and income. Maintained by the Bureau of Labor and Statistics.
Explore Census Data
The U.S. Census Bureau's main webpage for information from the 2000 Census and related data.

IBISWorld
BISWorld covers more than 700 industries. Each report covers multiple aspects of an inudstry, but sections most helpful for marketing would be market segmentation and market characterization.
Business Source Complete [EBSCO]
Use BSC to find articles from trade journals relating to the marketing strategy of a company or a specific brand. If you were looking for marketing information about Barbie, search for marketing information about both Barbie the brand and Mattel the company: