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Social Sciences & Programs Team Librarians:
Sylvia Tag
Elizabeth Stephan
Emily Spracklin
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Many of the resources used for consumer behavior will be helpful for media information, too. Below are some additional information and resources.
Print and Online Media
The cost for print and online media can often be found through media kits, advertising packets, and other information made available by the publishers. Use the resources below to locate the cost of to advertise in magazines, newspapers, and online.
Broadcast Media
The cost of advertising on radio, network and cable television is based on many factors, including ratings and time of day. Finding an exact cost can be very difficult. Marketer's Guide to Media will have the best radio and television ad cost to use as an estimate. However, some cost may be found in articles in Ad Week and other advertising trade magazines found in Business Source Complete.
Finding these costs is difficult and frustrating and sometimes a guesstimate is the best you will be able to do.
Ad Age Datacenter
The Advertising Age Datacenter has numerous useful reports related to different types of marketing. reports--including Fact Packs--can be found under Resources. The Fact Packs are a few years old and you have to register to access them.