MKTG 483: Advertising & Promotion: An Integrated Marketing Communications Approach: Company & Industry Research
Finding Company Reports in Business Source Complete
Video will open in new window.
Company Research
-
Business Source Complete [EBSCO]Search Business Source to search for articles related to all aspects of your company. Remember: Business Source also contains reports on public and private companies.
Company Research Tips:
- Publicly-traded companies will be easier to research than private companies.
- You will use a mix of library resources (Mergent, Business Source Complete) and online resources.
- Some companies are easier to research than others. Companies and brands are merged and absorbed regularly, and this can make finding even recent information difficult.
- Just because you want a certain piece of information doesn't mean it is available.
- Sometimes you will have to make an educated guess.
- Always check the company's website for information, especially the 10Ks and proxy statements.
- Wall Street Journal has a great page on How to Read a Proxy Statement.
Remember: Don't hesitate to ask for help if you need it!
-
Mergent OnlineContains basic company information as well as current and historical financial information. Use to find information on your company and its competitors. Now contains information on private companies.
-
Corporate Affiliations [LexisNexis]Database of public and private companies. Use it to find basic info as well as a corporate tree (who owns whom). Search by brand name to find the owner of that brand. Great place to find competitor information.
-
Value Line Investment SurveyIncludes analyst opinions on 1,700 publicly-traded companies and full industry reports.
-
Nexis Uni (formerly Lexis-Nexis)Search for company information, including investment reports, merger & acquisitions, and Hoover reports by searching in the "Get Company Info" search box.
-
ProQuest Newsstand [ProQuest]Use major newspapers for current events about your brand or company. ProQuest Newspapers also has the Wall Street Journal.
Industry Research
-
IBISWorldReports on more than 700 industries cover several basic categories:
- Key statistics
Market segmentation
Market characterization
Industry conditions
Key factors
Key competitors
Industry performance
Outlook - Key statistics
-
Business Source Complete [EBSCO]Reports cover US and international industries. Industry profiles include:
- Executive summary
Market overview
Market value
Market segmentation
Market share
Competitive landscape - Executive summary
Market Share
-
IBISWorldThe Market segmentation section has some market share information
-
Market Share ReporterAn annual compilation of market share reports. Organized by SIC code, you can find market share by brand name, company, product/service, and more.
-
Business Source Complete [EBSCO]Industry Reports: Many include information on market share. Some of their industry reports may include more niche industry info than IBISWorld
Trade Articles: Search for trade articles relating to market share in your industry. So a search for your product and "market share."
How to Locate U.S. Industry Reports
Locating industry reports in Business Source Complete and IBISWorld.
Short videos (3 mins.) will open in a separate window.
| Business Source Complete | IBISWorld |
 |
 |
Librarian Subject Team
Social Sciences & Programs Team
Contact:
Website
Email | Web Form
Humanities Team Librarians:
Sylvia Tag
Elizabeth Stephan
Emily Spracklin
Team Website:
Subjects:Accounting