Company & Industry Research - MKTG 483: Advertising & Promotion: An Integrated Marketing Communications Approach - Library Guides at Western Washington University

Finding Company Reports in Business Source Complete

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Company Research Tips:

Publicly-traded companies will be easier to research than private companies.
You will use a mix of library resources (Mergent, Business Source Complete) and online resources.
Some companies are easier to research than others. Companies and brands are merged and absorbed regularly, and this can make finding even recent information difficult.
Just because you want a certain piece of information doesn't mean it is available.
Sometimes you will have to make an educated guess.
Always check the company's website for information, especially the 10Ks and proxy statements.
Wall Street Journal has a great page on How to Read a Proxy Statement.

Remember: Don't hesitate to ask for help if you need it!

IBISWorld
Reports on more than 700 industries cover several basic categories:
Business Source Complete (EBSCO)
Reports cover US and international industries. Industry profiles include:
Encyclopedia of Emerging Industries Online

Covers smaller, emerging industries that might not be covered in the other sources. Great place to look for niche industry information.

IBISWorld

The Market segmentation section has some market share information
Business Source Complete (EBSCO)

Industry Reports: Many include information on market share. Some of their industry reports may include more niche industry info than IBISWorld

Trade Articles: Search for trade articles relating to market share in your industry. So a search for your product and "market share."
Market Share Reporter
An annual compilation of market share reports. Organized by SIC code, you can find market share by brand name, company, product/service, and more.