MKTG 381: Group Assignment #1: Using Secondary Data: Assignment Overview

Assignment Introduction

An industry analysis is a common exploratory research approach to learn background information, define terms common in the industry, clarify problems presented by client and hypotheses, and understand research priorities. This exercise is designed to help you learn how to execute an industry analysis using secondary data as an exploratory research approach. It is not the only exploratory research approach, but it is common and useful.

This assignment is designed to integrate with the Market Analysis phase of the Behavioral Analysis of a Competitive Market Project in Consumer Behavior (MKTG 382). The industry being analyzed in this assignment will be the related to the work you will do in the MKTG 382. The sources and data you find and gather for this assignment can be used in the Behavioral Analysis project in MKTG 382 wherever it is applicable. 

Assignment Overview
Research Type: Exploratory Research Research Method: Secondary Research
Research Topic: Industry Analysis Research Subject: Assigned Industry, e.g., Mountain Bikes


Career Centers and Employment Agencies

For this assignment, you will be working with the WWU Career Services. WWU's Career Services is a form of educational or student support. It is often considered similar to counseling or advising aimed at enrolled students. There isn't a traditional competitor for a university career services office, but you can find information on other career counseling, job placement, and employment agencies.

Public-sector (non-educational) career services tend to be offices aimed towards those who are unemployed or need more career development (e.g., rehabilitative or vocational training). Employment agencies are usually for-profit and can include job recruitment and placement services. They can often focus on specific types of careers or industries. 

Use Business Source Complete and ERIC to find articles related to career centers in the university of higher education setting. You can search both databases at the same time. Using terms like "career services" or "career centers" will find information related to services for college students. Doing a search for "Employment agencies" will find results related to for-profit employment agencies. 

Use IBISWorld to find industry reports related to employment agencies (for-profit) and Job Training and Career Counseling (rehabilitative). You can also find industry reports on higher education but not on university career centers. 

Who is attending Western?
You may also want to look at who is attending Western to get an idea of who might be using Career Services. The WWU Fact Book has data on enrollment, retention, degrees awarded, and more.