MKTG 381: Group Assignment #1: Using Secondary Data: Question 3
Question 3: Current Industry Environment and Trends
Give a brief one-page summary of current conditions and trends in the industry, using the following sources.
Finding industry information can be a challenge because you may have to look in several different sources to get the basic overview. You may find the IBISWorld will give the most in-depth information, but don't discount the other sources. Just like any research project, it is a good idea to use multiple resources and opinions.