MKTG 381: Group Assignment #1: Using Secondary Data

Provide a "concise" overview of the market, which is no more than one page of text (images don't count towards page count). Please include clearly identified sections for both Trends and Conditions.

1. Identify changing consumer trends within the market. 

• What is changing?
• What is growing?
• What is staying the same?

Use industry analysis and articles to make these recommendations. Your gut reaction can be important, but remember you see the world (and your consumption) through your own experiences, which can result in bias. Back up your reasoning with sources. 

2. Identify market conditions that impact users and how they may interact with the industry. Use the PESTLE analysis to evaluate the industry. Don't just list the information by PESTLE, use the the information to describe the market conditions and impacts. Example of PESTLE Company and Industry analysis. 

Political 
Economic
Social
Technological
Legal
Environmental 

Hint: You may have to review multiple industries to get a full view of your market and consumers. IBISWorld will have the most detailed information including outlook, SWOT, benchmarking, etc. Industry reports in Business Source complete will give you a broader view of an industry.