Company analysis in Business Source Complete
Question 4: Competitive Analysis
The Competitive analysis will include the competitors of your company, their sales, and profits. List the top five competitors in the industry (U.S. and/or international competitors), along with the most recent year's revenue and net income for each firm. Rank them in some meaningful way (e.g., sales or profits). Include your company data: revenue, profit, and market share as well for comparison purposes (see #1 above).
Please Use Table Format When Reporting this Data.
Market Share
Provide current market share data for at least the top three brands or companies. Include your company data revenue, profit, and market share as well for comparison purposes (see #1 above).
Market share is one of the more difficult things to find. Sometimes it as easy as finding it listed in a database or an article that lays it all out—but no source covers every brand or company. Market share may take some guestimating and assumptions on your part. Remember that you may have to use the formula for Market Share to calculate Market Share based on underlying data that you have found. If you run into problems, ask.
Please Use Table Format When Reporting this Data.
- IBISWorld Under "Key Competitors," IBISWorld lists market share and a short description for the top four or five companies in an industry--it does not list them by brand. Unfortunately, IBISWorld may have a large "Other" category when listing market share. Sometimes companies in the "other" category are listed, but it will vary from report to report.
- Business Source Complete [EBSCO] Search for articles about market share by doing a search for either your company name or industry and "market share."
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