MKTG 381: Group Assignment #1: Using Secondary Data

1. List the top five competitors in the industry (U.S. and/or international competitors), include:

• Revenue (current)
• Net Income (current)
• Market Share (current)

Please Use Table Format When Reporting this Data. See example below for ideas. Make sure to include a source for each of the data points in your table.

2. Statement of Differentiation

• Write a brief (one sentence) statement that describes how each competitor is unique (or not) from your client.
• Focus on the areas that each company competes with the client - NOT with each other.
• Since you have five competitors you should have five statements of differentiation.