Library Guides: MKTG 381: Group Assignment #1: Using Secondary Data: Question 3

Question 3: Competitive Analysis

1. List the top five competitors in the industry (U.S. and/or international competitors), include:

Revenue (current)
Net Income (current)
Market Share (current)

Please Use Table Format When Reporting this Data. See example below for ideas. Make sure to include a source for each of the data points in your table.

2. Statement of Differentiation

Write a brief (one sentence) statement that describes how each competitor is unique (or not) from your client.
Focus on the areas that each company competes with the client - NOT with each other.
Since you have five competitors you should have five statements of differentiation.

Major Firms in Industry and Current Financial Information

IBISWorld
- IBISWorld list the top competitors--along with basic financial figures and market share--in each industry.
- IBISWorld also provides Company Benchmarking reports that breakdown the performance of major companies.
Business Source Complete [EBSCO]
Business Source Complete's Company Profiles often list their major competitors; does not always include financial information for each company.
Mergent Atlas Market
A financial database covering public and private US and international companies, both active and inactive. Includes general company info in addition to SEC filings, reports, insider trading details, current and historical financial info going back 15 years, and more.
Nexis Uni (formerly Lexis-Nexis)
Search Company Information for trade journal articles, investment reports, company profiles and SEC filings.

IBISWorld Tutorial

Company Research: Business Source Complete

Company Information and Financials: Mergent Atlas

Mergent Atlas offers company info, including financials (current/historical), analysis, public filings, ownership, and sustainability info. Financial info starts at 2:15.