MKTG 381: Group Assignment #1: Using Secondary Data

Using Census Data, select two locations you think might be strong markets for your product/organization. Compare the market profile you created in Question 5 to the data from Census Data and indicate whether your selected location would or would not be a good location to market your product/organization. 

When answering this question:

• Use the same 5 demographic variables as Q#5 (age, income, education, gender, occupation)
• Report the key similarities and differences of the two locations using a side-by-side table format
• Describe the results of the analysis: Which location is better, is neither a good location, are both?

Note: The Census will provide demographic overview but doesn't cover media use. 

Screenshots of Census Data should be included in the Appendix with relevant data highlighted in yellow.

The sample data table below shows the basic layout for a "side-by-side" comparison format. The numbers are fictional and are used for illustration purposes only.

Census Data

How to select a city/place in the Census Data (Bellingham is the example):

• Go to Census Data. 
• Type in Bellingham city, Washington ("city" designates everything inside the Bellingham city limits)
• You will get a list of categories. Under People and Population, click on the table number (see image below) to see more details. Watch the video below on how to use University Reporter and Census Data to answer Question 6.

**Please watch the videos on how to use Simmons Catalyst in Question 5 before you watch this video. 

This is a short demo on how to use Simmons Catalyst and Census together to complete Question 6.